1. Background & Initial Challenges

Escape Aesthetics is a 5-therapist clinic specialising in Aesthetic and Laser treatments with signature treatments like Lip Filler, Focus Dual HIFU and much more. When we first connected, the owner was at their wit’s end:

• Empty appointment books: Weekdays were often filled with gaps, forcing discount-driven flash sales that eroded margins.

• Low-quality leads: Their previous agency churned out generic Facebook ads—that attracted bargain hunters who never booked.

• Founder burnout: The owner handled everything from ad scripts to call follow-up, leaving no room for strategic growth or true work-life balance.

• No reliable system: Each month’s revenue was a guessing game of promotions and last-minute offers.

“I felt like I was drowning. I was constantly fighting fires—discounts, no-shows, and a never ending to-do list. It was impossible to focus on growing the business.”

2. Defining the Goals

Interestingly, Escape Aesthetics didn’t come to us with rigid KPIs. Their primary wish was to get unstuck:

1. Increase appointment volume without endless discounting.

2. Free up the owner’s time so she could step back from day-to-day ops (eventually going on maternity leave).

3. Build a sustainable, repeatable system for leads → bookings → revenue.

Rather than impose arbitrary targets, we agreed on a flexible roadmap: launch ads designed for quality, measure show-rates and revenue, then optimise relentlessly.

3. Strategy & Execution

Our ads-only approach focused purely on driving booked consultations. We broke it into four pillars:

3.1 Custom Educational Video Ads

• Concept: Short, 20–30 second clips featuring their lead therapist explaining “What is HIFU?” and “3 myths about RF microneedling.”

• Why it works: Prospects see a real face, hear direct answers to their top concerns, and build trust before clicking.

• Implementation: We scripted, filmed, and edited each video on-site, using consistent branding and on-screen captions for silent viewing.

Pro tip callout:
Educational ads outperform discount offers by 42% in lead quality.

3.2 Precision Audience Targeting

• Geo: 10-mile radius around the clinic to ensure local footfall.

• Demographics: Women aged 30–65 with interests in “anti-ageing,” “medical aesthetics,” “health & wellness.”

• Exclusions: Existing client base (upload past customer list) and bargain-seeker lookalikes.

3.3 Rapid Lead-to-Booking Flow

• Phone follow-up: Our in-house team answers every lead within 5 minutes, screens them, and books a consultation with a £50 deposit.

• Deposit-driven attendance: Clinics saw a 75% show-rate versus previous ~40%.

• Booking dashboard: Escape Aesthetics tracked all metrics—CPL, CPB (cost per booking), show-rate, and revenue—in one live dashboard.

3.4 Ongoing Optimisation

• Creative refreshes: We rotated in new video hooks and carousel ads weekly.

• Budget shifts: Moved spend to top-performing ads, paused under-performers, and A/B tested headlines.

• Feedback loops: Weekly check-ins with the clinic owner to review data and tweak targeting.

4. Remarkable Results

Over nine months with a total ad spend of £8,000, Escape Aesthetics achieved:

“In month one, we couldn’t believe it—£22K in bookings. Now, every month brings an extra £15–20K, and I actually stepped away for maternity leave. That never would’ve happened before.”

5. Key Learnings & Best Practices

5.1 Focus on Education over Discounts

Don’t commoditise your treatments. Teach first—discuss how and why a procedure works. Education builds authority and filters in serious prospects.

5.2 Speed-To-Lead is Non-Negotiable

A 5-minute call-back window doubled show-rates. Use live alerts and dedicated phone lines for immediate response.

5.3 High-Touch Service Wins

Working with only a handful of clinics ensures your account manager is fully invested. Large agencies can lose your account in the shuffle—never let your lead funnel become “just another campaign.”

5.4 Test & Iterate Weekly

Data doesn’t lie. Pause underperforming ads, boost budgets on winners, and keep testing new creative angles. Small, regular tweaks compound into big wins.

6. Ready to Write Your Own Success Story?

Escape Aesthetics went from struggling to fill therapists calendars to hiring a new therapist to fit the new clients in—and you can too. If you’re ready to:

• Fill your calendar without discount-driven slashing

• Boost your show-rate with deposit-backed bookings

• Reclaim your time from daily firefighting

…let’s talk. On our 30-45 minute strategy call, I’ll walk you through exactly how we can replicate these results for your clinic.

👉 Book your free strategy call now

No hard sell—just clarity, proven tactics, and a framework that’s helped 130+ clinics scale.